Objective: Design the branding and packaging for eggs
For this project I had to design new egg packaging that was environmentally friendly and also visually intriguing. I branded my eggs as "SPACE" because the pasture-raised chickens had so much room to walk around compared to factory-farmed ones.
Taking the name to a new level, I made several illustrations of chickens living in space. Like many cereal boxes, it is fun for children, and also more interesting to read about the product. The four packages show chickens living on different planets and also represent brown and white, small and large eggs.
Constructed from cardboard, the packaging uses much less material than a regular egg carton. Using one long piece, with four jointed pieces, it displays the eggs without needing to be opened. The egg packaging can be stacked on its sides, as well as on top of each other.